Why Marketing?
If there is one thing all businesses need – no matter the industry – it is customers. And they don’t just fall from the sky! Retail relationships are no different to normal relationships – the more people know about you, your services and products, the more likely they are to transact with you. They need to know who you are, and they need to see you everywhere.
You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.
Neil Patel
In the services sector especially, customer care and satisfaction are still the most important elements any business can focus on. Always remember that people talk. It is said that – on average – happy customers tell nine people about their experiences with a company. Consider the full impact of that for one moment. If you deliver top-notch services, word of mouth will do the marketing for you, and when people are happy with your services, they will most likely be willing to pay even more for it since they will feel they will be worse off without them.
We still see most businesses spend 90+ % of their marketing budgets on attracting new clients, completely neglecting their existing customers. In fact, only 40% of companies have an equal focus on acquisition and retention. There are many cost effective options you can implement in your workplace, on your website and on your social media sites that will make your existing client base feel valued, so we recommend you start with this prior to focussing on attracting new ones.
Client Retention
You must make a concerted effort to not only attract new clients, but also to retain them. Did you know that it costs five times as much to attract a new customer, than to keep an existing one? For this reason our recommendation is a simple one: first make sure your existing clients are happy, because if they are, word of mouth will do the rest. Also, when it comes to sales, the probability of selling to an existing happy customer is up to 14 x higher than the probability of selling to a new customer.
Client Acquisition
On the flipside to the aforesaid, acquiring new customers is also the fastest way to grow your business and the fastest way to increase your cashflow. There are many different channels that can help you attain this, and it really boils down to finding the one that works best for you. Most of the time this involved trial and error, especially if you have no historical data to work with, but with a bit of persistence and willingness to learn from your data, you are bound to find it.
In our experience in the health and fitness industries the value of strategic partnerships is undeniable when it comes to patient/client acquisition. Leveraging the network of people before and after you in the patient care cycle can be extremely profitable at very little cost. It might require a bit of time and effort to establish, but once a referral scheme is in place, there is very little else required.
Learn How to Make your Business a
'Word of Mouth' Business!
A few simple but powerful techniques to get your clients to do your marketing and sales for you!
What we do
Being particularly interested in making businesses word-of-mouth businesses, we specialise in marketing that does not feel like marketing.
We aim to influence user perceptions with subsequent positive intentions, not through manipulation or deception, but through establishing real trust and leadership through our marketing efforts.
No two businesses are exactly the same, so we will tailor a marketing strategy based on your goals, budget and target audience. This might include a mixture of online and offline advertising:
More on Marketing from our Blog
Are Your Business Challenges Being Addressed?
My latest light-bulb moment was born at a community event in celebration of the opening of a local play park, two doors down from where we live. It was a small intimate community event, the kind of thing you normally go to on a Sunday because it is local and well, free. I had a…
Read More
Strategic Partnerships – The key to creating ongoing referrals
Ever heard of strategic partnerships or partners? If so, are you aware of how they might positively impact your allied health business? According to https://bizfluent.com/, “when two companies agree to work together and share physical and/or intellectual resources, they form a strategic partnership. Their relationship is usually formalised by a business contract. This type of agreement…
Read More
How to write a stellar blog – A Practical Guide
For many allied health professionals and small business owners, writing a blog is a challenge. Not only does blogging take time but writing for the web is very different to any other medium. There also seems to be a genuine lack of reputable and informative information out there on how to structurally compose a blog.…
Read More
5 Easy Steps to Content Curation
Two weeks ago I gave you my Top 10 Ideas for content creation which I hope you have been able to implement and share across your social media platforms. This week I want to look more at content curation – which according to Hootsuite – is defined as the process of “adding your voice (and…
Read More
Top 10 Social Media Content Ideas for your Allied Health Practice
You have your website and have set up all the social media channels applicable to your target audience. So now what? You know you have to blog and share content that will inform and be of use to your audience but you haven’t a clue where to start or what to write about. It’s a…
Read More
A Practical Guide to Evaluating Social Media Management Tools
Up until a few years ago we have been able to manage our social media efforts manually, posting as and when we have something to say or some useful content to share. This approach works for most start-up and small businesses, but normally only for a short time. As soon as growing the business becomes the focus,…
Read More
Privacy Policy: Why your website needs one
As a digital agency we build new websites, and part of that process is to help our clients compose content. It is interesting how many business owners insist on ditching the traditional ‘Privacy Policy’ and ‘Terms of Use’ pages to make space for more trendy footer links and widgets, or are happy to ‘copy and…
Read More
Spring cleaning your web assets
Finally winter is starting to come to an end and the prospect of spring is lifting moods and promising renewal. For me this has been a long winter, and one that I am glad to see the back of. Of course I ate too much and I will probably have to nearly kill myself all…
Read More
Choosing the right social media channels for your business
Dealing with start-up and small businesses we often have to answer the question: “On which social media networks will my business get most traction?“. Unfortunately the answer is not as clean cut as we would all like it to be, and to put it bluntly: “It depends“. To answer this question you first and foremost have…
Read More
Mobilegeddon arrives
I guess at this stage there is not a website owner out there who has not heard that Google is launching a Mobile Friendly algorithm on the 21st of April. A lot of chinese whispers have done the rounds on the topic, and this update – dubbed ‘Mobilegeddon’ – is said to be the biggest in…
Read MoreGoogle Ads
Google Ads is Google’s advertising program, allowing you to create online ads to reach audiences interested in your services. Google is probably the most used search engine on the planet, and utilising their advertising platform will put you in front of all its users. Since you bid on placements for the top of the page, with the right budget and experts helping you, it is likely to result in quicker results than SEO. You can increase brand awareness and influence your audience to book appointments; all while staying in control of your spending budget. We will plan campaigns collaboratively and help you find a sweet spot that will position you above your competitors.
Search Engine Optimisation
In order for an audience to transact with you, they must be able to find you. Search Engine Optimisation takes care of this organically, helping Google to index your website based on terms relevant to your audience. In addition, it is a great way to increase the quality of your website by making it user-friendly, faster and easier to navigate for your users. It is an exceptional tool to help you grow your business, because the higher you rank on results pages (SERPS), the better the chances that you will be selected from the sea of competitors. We can help you with the technical, on-site and offsite SEO of your pages – just book a FREE consult to find out how to get started.
Need some asnwers?
Simply complete this short form to claim your FREE 45 minute consult with one of our senior consultants.
We will get back to you within 4 hours or you get a 10% discount on your first/next project with us.