MARKETING

"Marketing is ... the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners,
and society at large."

Source: Wikipedia. 2018. Marketing - Wikipedia. [ONLINE] Available at
https://en.wikipedia.org/wiki/Marketing
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Why Marketing?

If there is one thing all businesses need – no matter the industry – it is customers.  And they don’t just fall from the sky!  Retail relationships are no different to normal relationships – the more people know about you, your services and products, the more likely they are to transact with you.  They need to know who you are, and they need to see you everywhere.

You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.

Neil Patel

In the services sector especially, customer care and satisfaction are still the most important elements any business can focus on.  Always remember that people talk.  It is said that – on average – happy customers tell nine people about their experiences with a company.  Consider the full impact of that for one moment.  If you deliver top-notch services, word of mouth will do the marketing for you, and when people are happy with your services, they will most likely be willing to pay even more for it since they will feel they will be worse off without them.

We still see most businesses spend 90+ % of their marketing budgets on attracting new clients, completely neglecting their existing customers.  In fact, only 40% of companies have an equal focus on acquisition and retention.  There are many cost effective options you can implement in your workplace, on your website and on your social media sites that will make your existing client base feel valued, so we recommend you start with this prior to focussing on attracting new ones.

Client Retention

You must make a concerted effort to not only attract new clients, but also to retain them.  Did you know that it costs five times as much to attract a new customer, than to keep an existing one? For this reason our recommendation is a simple one:  first make sure your existing clients are happy, because if they are, word of mouth will do the rest.  Also, when it comes to sales, the probability of selling to an existing happy customer is up to 14 x higher than the probability of selling to a new customer.

Client Acquisition

On the flipside to the aforesaid, acquiring new customers is also the fastest way to grow your business and the fastest way to increase your cashflow.  There are many different channels that can help you attain this, and it really boils down to finding the one that works best for you.  Most of the time this involved trial and error, especially if you have no historical data to work with, but with a bit of persistence and willingness to learn from your data, you are bound to find it.

In our experience in the health and fitness industries the value of strategic partnerships is undeniable when it comes to patient/client acquisition.  Leveraging the network of people before and after you in the patient care cycle can be extremely profitable at very little cost.  It might require a bit of time and effort to establish, but once a referral scheme is in place, there is very little else required.

Learn How to Make your Business a
'Word of Mouth' Business!

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A few simple but powerful techniques to get your clients to do your marketing and sales for you!

What we do

Being particularly interested in making businesses word-of-mouth businesses, we specialise in marketing that does not feel like marketing.

We aim to influence user perceptions with subsequent positive intentions, not through manipulation or deception, but through establishing real trust and leadership through our marketing efforts.

No two businesses are exactly the same, so we will tailor a marketing strategy based on your goals, budget and target audience. This might include a mixture of online and offline advertising:

  • Competitor Analysis and Buyer Personas
  • Digital/Advertising Strategy
  • Display Advertising
  • Search Engine Marketing (SEM), including Search Engine Optimisation (SEO) and Sponsored Search (Adwords)
  • Social Media Marketing
  • Mobile Advertising
  • Email Advertising
  • Content Marketing
  • Offline Marketing
  • Building strategic partnerships

Discovery

We start at the beginning by looking at your target audience and competitors.

Strategy

Before we can take you where you want to be we devise a roadmap to your destination and define all the steps in-between.

Implementation

We'll put the strategy through its paces by implementing it on the identified platforms.

Monitoring

We pay attention to the smallest details and amend your campaigns as needed.

Analysis

We take time looking at lessons learnt and collaboratively plan for the future.

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Google Ads

Google Ads is Google’s advertising program, allowing you to create online ads to reach audiences interested in your services. Google is probably the most used search engine on the planet, and utilising their advertising platform will put you in front of all its users. Since you bid on placements for the top of the page, with the right budget and experts helping you, it is likely to result in quicker results than SEO. You can increase brand awareness and influence your audience to book appointments; all while staying in control of your spending budget. We will plan campaigns collaboratively and help you find a sweet spot that will position you above your competitors.

Search Engine Optimisation

In order for an audience to transact with you, they must be able to find you.  Search Engine Optimisation takes care of this organically, helping Google to index your website based on terms relevant to your audience.  In addition, it is a great way to increase the quality of your website by making it user-friendly, faster and easier to navigate for your users.  It is an exceptional tool to help you grow your business, because the higher you rank on results pages (SERPS), the better the chances that you will be selected from the sea of competitors.  We can help you with the technical, on-site and offsite SEO of your pages – just book a FREE consult to find out how to get started.

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