Brand Refresh
Healthy Digital was tasked with helping The Centre for Intuitive Kinesiology rebrand to Debbie Rossi and The Centre of Intuitive Meditation. To ensure the continuity of the original brand, most of the elements of the original brand were retained. All brand assets were updated with the new branding and rolled out across all areas of the business.
Website and Learning Management System (LMS)
Debbie wanted to create a rich user experience by offering her existing blog, podcasts, shop and her courses on one platform. WordPress, together with Elementor, Learndash and the BuddyBoss theme were chosen to make it easy for Debbie to manage all aspects of the website herself. All forms on the website were integrated with Mailchimp, complete with abandoned cart notifications and other automated Mailchimp sequences. The website is hosted by a third party provider using Cloudflare.
Facebook Campaign
Healthy Digital assisted Debbie with the promotion of the Dance of Breath & Heart course using Facebook Events and other targeted ad features.
Stats for the campaign included:
- 162 Landing Page Views
- Total of 864 clicks
- CTR: 5.04%
- CPC: $0.24
The campaign was designed to make it possible for Debbie to re-use it for the promotion of future campaigns, simply by changing course details on the campaign.
Animation
Debbie needed help with a visualisation of heart-centred intuitive meditation. Healthy Digital produced a branded video to explain the concept through its various steps, hosted it on Youtube and embedded it on the website.