Logo Design
Overall Wellness wanted a logo that signifies purpose. The 3 leaves in the middle symbolise the synergy of mind, body and spirit, which also represents the main building blocks of the website. The outer circle of the logo is the zen sign, completing the embodiment of overall wellness of ourselves as a whole.
Business Card
Overall Wellness wanted a vibrant business card, incorporating essential oils and the natural environment. Healthy Digital designed a 90 x 55mm full colour business card, printed on 450gsm NV laminate, with scodix raised coating on both sides. The result was a beautiful and professional business card which Overall Wellness felt met the brief and represented the brand and essence of the business.
Website
Overall Wellness required an eCommerce website which would enable them to sell products and help deliver their brand message to users in a structured and logical manner. Healthy Digital used the Firefly Composer website builder to build the pages, WooCommerce to handle shop functionality and a traditional blog roll to share Amal's journey and experiences with her website visitors. The website uses complex shipping rules to handle the distribution of products based on size, weight and destination. Google Marketing Platform and the implementation of their Facebook pixel on the site offer advanced user tracking and remarketing opportunities. Oxipay has been integrated on the website to offer users flexible payment terms.
Facebook/Instagram Advertising
Overall Wellness wanted to advertise an online Essential Oils Masterclass on Facebook and Instagram. The campaign objective was to fill 7 spots within 7 days, so Healthy Digital used a combination of a boosted post and a sponsored event to secure registrations within the required timeframe. The campaign received 30 event responses, 379 post clicks and 51 likes, reactions, comments & shares over its lifetime.
Newsletter
Healthy Digital prepared simple Mailchimp email templates which Overall Wellness use to reach subscribers and followers with specific campaigns, offers and promotions. The templates have been designed to have a strong correlation with the landing pages they relate to, providing a rich user experience for subscribers who follow links from the emails. Click and Open rates consistently remains above the industry averages.
Lead Generation Strategies
Healthy Digital prepared a range of campaign landing pages which Overall Wellness use to drive Facebook traffic to. The pages are easily editable and responsive, making it easy for Overall Wellness to reuse across specific devices and campaigns. All the pages lead users to sign up and thank you pages, automatically integrate the email addresses with Mailchimp lists and send additional information to user via automated email sequences.
How did the client rate us?
Healthy Digital is all about professionalism, reliability and a premium service. Right from the beginning I felt supported by the team with their honest feedback and intuitiveness to my needs - even when I wasn't really sure which way to go. I will always be indebted to them for their patience and commitment. Not once did I feel like a customer and I have honestly gained friends whom I trust completely. From success to success!