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Keeping you totally balanced

  • Website

Total Balance Healthcare required a website to promote the various services offered by the clinic.  This included Myotherapy, Naturo-Osteo, Naturopathy, Osteopathy, Pediatric Osteopathy and Remedial Massage Therapy. Bec also wanted to be able to have complete control over the website by managing it in-house.   Cliniko was adopted as the practice management system and had to be integrated with the website to allow patients to book appointments online.  Subscribers are automatically fed through to a Mailchimp list, while Google Analytics and the Facebook Pixel is utilised to track campaign conversions.

  • Training

Post the website launch Healthy Digital provided extensive on-site training to enable Total Balance Healthcare to manage the website in-house.  Training included guidance on how to prepare blog articles, content maintenance, website backend upgrades and SEO best practices.  In addition Healthy Digital prepared a 99-page customised WordPress training guide which Bec still uses for reference purposes.

  • Google Ads

Total Balance Healthcare needed assistance with the setup and monitoring of a Google Ads campaign aimed at attracting more patients for their Osteopaths and Naturopaths.  Healthy Digital set up 2 campaigns - one aimed at users with back pain and/or sciatica, and one aimed at patients who could benefit from Naturopathy.  The campaign led to a significant increase in patient bookings, with Osteopaths at the clinic reaching 85% booking capacity.

  • Search Engine Optimization (Local SEO)

Healthy Digital worked with Beck to increase SERP rankings over a 7 month period during COVID-19. Our efforts resulted in Total Balance Healthcare ranking in the top 3 spots for 20 high traffic keywords, in the top 10 spots for 24 keywords, and in the top 100 for 79 key phrases. Some of the first page key phrases included 'osteopath chelsea heights', 'osteopaths in chelsea heights', 'naturopath near me' and 'osteopath patterson lakes'.

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