Posts by liani.liebenberg
Women Inspiring Business Lunch
We had the wonderful privilege of attending Manningham Business‘ Women Inspiring Business Lunch today. The food was great and the company delightful. Above all – Moira Kelly (AO), an international humanitarian and global peace maker – was the guest speaker and we were truly humbled and inspired by the stories she shared.
Read MorePrivacy Policy: Why your website needs one
As a digital agency we build new websites, and part of that process is to help our clients compose content. It is interesting how many business owners insist on ditching the traditional ‘Privacy Policy’ and ‘Terms of Use’ pages to make space for more trendy footer links and widgets, or are happy to ‘copy and…
Read MoreSpring cleaning your web assets
Finally winter is starting to come to an end and the prospect of spring is lifting moods and promising renewal. For me this has been a long winter, and one that I am glad to see the back of. Of course I ate too much and I will probably have to nearly kill myself all…
Read MoreChoosing the right social media channels for your business
Dealing with start-up and small businesses we often have to answer the question: “On which social media networks will my business get most traction?“. Unfortunately the answer is not as clean cut as we would all like it to be, and to put it bluntly: “It depends“. To answer this question you first and foremost have…
Read MoreMobilegeddon arrives
I guess at this stage there is not a website owner out there who has not heard that Google is launching a Mobile Friendly algorithm on the 21st of April. A lot of chinese whispers have done the rounds on the topic, and this update – dubbed ‘Mobilegeddon’ – is said to be the biggest in…
Read MoreThe undeniable power of Brand
Last week I reviewed the logo design files for a client at home when I asked my father-in-law for his opinion on a few colour options our designers were considering. Admittedly the colour schemes were all very similar, but his response really threw me: “Surely it does not matter that much – just pick one!”…
Read MoreMobile optimisation: fav or fad?
Mobile use: Now vs then Mobile usage has been increasing consistently over the past few years. You don’t have to look much further than your own family, friendship and work circles to see the extent of mobile penetration today. No doubt everyone has a reasonable respect for and understanding of the power and reach it…
Read MoreHow to satisfy blog visitors who demand attention
Other than my best friend Mr Google, blogs and forums are my main source for finding information on the latest breaking news, new technologies in my industry and for problem solving issues my clients have raised with me. So I read a lot of blogs, and for these obvious reasons, they are very important to…
Read MoreBranding: Why building it is important
What is branding? According to Wikipedia a brand is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers’.” In other words: branding is not about getting your target market to select you over other product/service providers in your industry, but it is about…
Read MoreMarketing tips for SME
I found a good article in the Sydney Morning Herald which gives great marketing tips for your small business. The article was written by Larissa Ham and contains recommendations made by the following sales & marketing experts: Ciaran McGuigan, Founder and Managing Director, Strike Force Sale Carl Bellamy, Group Sales Manager – Small Business, Yahoo! Search Marketing…
Read More