Posts Tagged ‘Branding’
Spring cleaning your web assets
Finally winter is starting to come to an end and the prospect of spring is lifting moods and promising renewal. For me this has been a long winter, and one that I am glad to see the back of. Of course I ate too much and I will probably have to nearly kill myself all…
Read MoreThe undeniable power of Brand
Last week I reviewed the logo design files for a client at home when I asked my father-in-law for his opinion on a few colour options our designers were considering. Admittedly the colour schemes were all very similar, but his response really threw me: “Surely it does not matter that much – just pick one!”…
Read MoreBranding: Why building it is important
What is branding? According to Wikipedia a brand is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers’.” In other words: branding is not about getting your target market to select you over other product/service providers in your industry, but it is about…
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