Are Your Business Challenges Being Addressed?

My latest light-bulb moment was born at a community event in celebration of the opening of a local play park, two doors down from where we live. It was a small intimate community event, the kind of thing you normally go to on a Sunday because it is local and well, free. I had a…

Read More

Strategic Partnerships – The key to creating ongoing referrals

Ever heard of strategic partnerships or partners?  If so, are you aware of how they might positively impact your allied health business? According to https://bizfluent.com/, “when two companies agree to work together and share physical and/or intellectual resources, they form a strategic partnership. Their relationship is usually formalised by a business contract. This type of agreement…

Read More

How to write a stellar blog – A Practical Guide

For many allied health professionals and small business owners, writing a blog is a challenge. Not only does blogging take time but writing for the web is very different to any other medium. There also seems to be a genuine lack of reputable and informative information out there on how to structurally compose a blog.…

Read More

5 Easy Steps to Content Curation

Two weeks ago I gave you my Top 10 Ideas for content creation which I hope you have been able to implement and share across your social media platforms. This week I want to look more at content curation – which according to Hootsuite – is defined as the process of “adding your voice (and…

Read More

How to choose images for your website

In the digital age we live in today we experience information overload. Everyone is trying to get our attention in a very noisy and saturated marketplace. When it comes to the creation of your website, you literally have just 3 seconds to engage your user and gain their interest in your product or service.   So…

Read More

Learn how to increase new patient referrals

In our roles as allied health, fitness and wellness professionals we are engaged by our clients to help them. The ways in which we help them differ; it may be that we assist them in recovering from injury; improve their health and fitness through weight loss and exercise or teach them techniques to help them…

Read More

.physio – What’s All The Buzz About?

In todays digital age it is essential that physiotherapists have an online presence, one that professionally represents their business like a shop front, and is optimized so that people and potential clients can find them online. This is often where many physiotherapy practices fall down: they have no or a very basic website and make…

Read More