Healthy Digital Blog
Women Inspiring Business Lunch
We had the wonderful privilege of attending Manningham Business‘ Women Inspiring Business Lunch today. The food was great and the company delightful. Above all – Moira Kelly (AO), an international humanitarian and global peace maker – was the guest speaker and we were truly humbled and inspired by the stories she shared.
Are Your Business Challenges Being Addressed?
My latest light-bulb moment was born at a community event in celebration of the opening of a local play park, two doors down from where we live. It was a small intimate community event, the kind of thing you normally go to on a Sunday because it is local and well, free. I had a…
Strategic Partnerships – The key to creating ongoing referrals
Ever heard of strategic partnerships or partners? If so, are you aware of how they might positively impact your allied health business? According to https://bizfluent.com/, “when two companies agree to work together and share physical and/or intellectual resources, they form a strategic partnership. Their relationship is usually formalised by a business contract. This type of agreement…
How to write a stellar blog – A Practical Guide
For many allied health professionals and small business owners, writing a blog is a challenge. Not only does blogging take time but writing for the web is very different to any other medium. There also seems to be a genuine lack of reputable and informative information out there on how to structurally compose a blog….
5 Easy Steps to Content Curation
Two weeks ago I gave you my Top 10 Ideas for content creation which I hope you have been able to implement and share across your social media platforms. This week I want to look more at content curation – which according to Hootsuite – is defined as the process of “adding your voice (and…
Top 10 Social Media Content Ideas for your Allied Health Practice
You have your website and have set up all the social media channels applicable to your target audience. So now what? You know you have to blog and share content that will inform and be of use to your audience but you haven’t a clue where to start or what to write about. It’s a…
A Practical Guide to Evaluating Social Media Management Tools
Up until a few years ago we have been able to manage our social media efforts manually, posting as and when we have something to say or some useful content to share. This approach works for most start-up and small businesses, but normally only for a short time. As soon as growing the business becomes the focus,…
Privacy Policy: Why your website needs one
As a digital agency we build new websites, and part of that process is to help our clients compose content. It is interesting how many business owners insist on ditching the traditional ‘Privacy Policy’ and ‘Terms of Use’ pages to make space for more trendy footer links and widgets, or are happy to ‘copy and…
How to choose images for your website
In the digital age we live in today we experience information overload. Everyone is trying to get our attention in a very noisy and saturated marketplace. When it comes to the creation of your website, you literally have just 3 seconds to engage your user and gain their interest in your product or service. So…
Spring cleaning your web assets
Finally winter is starting to come to an end and the prospect of spring is lifting moods and promising renewal. For me this has been a long winter, and one that I am glad to see the back of. Of course I ate too much and I will probably have to nearly kill myself all…
Branding
Does your brand resonate with your customer’s identity? Kick-arse branding will inspire an audience to be part a tribe; does yours?
Websites
From a consumer perspective - if you do not have an online presence - you might very well be overlooked amongst competitors. Are you missing opportunities to find new customers by not having a good website?
Marketing
You must make a concerted effort to not only attract new clients, but also to retain them. Have you allocated enough time and budget to encourage word of mouth marketing?