Healthy Digital Blog
The Entourage’s 8 Steps to Entrepreneurial and Sales Mastery
Yesterday we had the good pleasure of attending yet another event presented by our mentors from the Entourage: ‘The 8 Steps to Entrepreneurial and Sales Mastery’. It was hosted at the Melbourne Convention Centre with speakers Peter Lackovic, Anette Lockovic and Lorraine Murphy from the Remarkables Group. And my-oh-my: did we learn lots!
Choosing the right social media channels for your business
Dealing with start-up and small businesses we often have to answer the question: “On which social media networks will my business get most traction?“. Unfortunately the answer is not as clean cut as we would all like it to be, and to put it bluntly: “It depends“. To answer this question you first and foremost have…
Mobilegeddon arrives
I guess at this stage there is not a website owner out there who has not heard that Google is launching a Mobile Friendly algorithm on the 21st of April. A lot of chinese whispers have done the rounds on the topic, and this update – dubbed ‘Mobilegeddon’ – is said to be the biggest in…
Learn how to increase new patient referrals
In our roles as allied health, fitness and wellness professionals we are engaged by our clients to help them. The ways in which we help them differ; it may be that we assist them in recovering from injury; improve their health and fitness through weight loss and exercise or teach them techniques to help them…
The Entrepreneurs’ Unconvention
Healthy Digital’s leaders had the good fortune of hanging out with 1100 of the world’s leading and next entrepreneurs on the 28th of February 2015. The event – ‘The Entrepreneurs’ Unconvention’ – was hosted at Melbourne Park Business Centre and is promoted as Australia and New Zealand’s largest event for Entrepreneurs.
The undeniable power of Brand
Last week I reviewed the logo design files for a client at home when I asked my father-in-law for his opinion on a few colour options our designers were considering. Admittedly the colour schemes were all very similar, but his response really threw me: “Surely it does not matter that much – just pick one!”…
.physio – What’s All The Buzz About?
In todays digital age it is essential that physiotherapists have an online presence, one that professionally represents their business like a shop front, and is optimized so that people and potential clients can find them online. This is often where many physiotherapy practices fall down: they have no or a very basic website and make…
Mobile optimisation: fav or fad?
Mobile use: Now vs then Mobile usage has been increasing consistently over the past few years. You don’t have to look much further than your own family, friendship and work circles to see the extent of mobile penetration today. No doubt everyone has a reasonable respect for and understanding of the power and reach it…
Branding: Why building it is important
What is branding? According to Wikipedia a brand is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers’.” In other words: branding is not about getting your target market to select you over other product/service providers in your industry, but it is about…
Branding
Does your brand resonate with your customer’s identity? Kick-arse branding will inspire an audience to be part a tribe; does yours?
Websites
From a consumer perspective - if you do not have an online presence - you might very well be overlooked amongst competitors. Are you missing opportunities to find new customers by not having a good website?
Marketing
You must make a concerted effort to not only attract new clients, but also to retain them. Have you allocated enough time and budget to encourage word of mouth marketing?
How to satisfy blog visitors who demand attention
Other than my best friend Mr Google, blogs and forums are my main source for finding information on the latest breaking news, new technologies in my industry and for problem solving issues my clients have raised with me. So I read a lot of blogs, and for these obvious reasons, they are very important to…