Branding
Spring cleaning your web assets
Finally winter is starting to come to an end and the prospect of spring is lifting moods and promising renewal. For me this has been a long winter, and one that I am glad to see the back of. Of course I ate too much and I will probably have to nearly kill myself all…
Read MoreLearn how to increase new patient referrals
In our roles as allied health, fitness and wellness professionals we are engaged by our clients to help them. The ways in which we help them differ; it may be that we assist them in recovering from injury; improve their health and fitness through weight loss and exercise or teach them techniques to help them…
Read MoreThe undeniable power of Brand
Last week I reviewed the logo design files for a client at home when I asked my father-in-law for his opinion on a few colour options our designers were considering. Admittedly the colour schemes were all very similar, but his response really threw me: “Surely it does not matter that much – just pick one!”…
Read More.physio – What’s All The Buzz About?
In todays digital age it is essential that physiotherapists have an online presence, one that professionally represents their business like a shop front, and is optimized so that people and potential clients can find them online. This is often where many physiotherapy practices fall down: they have no or a very basic website and make…
Read MoreBranding: Why building it is important
What is branding? According to Wikipedia a brand is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers’.” In other words: branding is not about getting your target market to select you over other product/service providers in your industry, but it is about…
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