Small Business
Are Your Business Challenges Being Addressed?
My latest light-bulb moment was born at a community event in celebration of the opening of a local play park, two doors down from where we live. It was a small intimate community event, the kind of thing you normally go to on a Sunday because it is local and well, free. I had a…
Read MoreStrategic Partnerships – The key to creating ongoing referrals
Ever heard of strategic partnerships or partners? If so, are you aware of how they might positively impact your allied health business? According to https://bizfluent.com/, “when two companies agree to work together and share physical and/or intellectual resources, they form a strategic partnership. Their relationship is usually formalised by a business contract. This type of agreement…
Read More5 Easy Steps to Content Curation
Two weeks ago I gave you my Top 10 Ideas for content creation which I hope you have been able to implement and share across your social media platforms. This week I want to look more at content curation – which according to Hootsuite – is defined as the process of “adding your voice (and…
Read MoreTop 10 Social Media Content Ideas for your Allied Health Practice
You have your website and have set up all the social media channels applicable to your target audience. So now what? You know you have to blog and share content that will inform and be of use to your audience but you haven’t a clue where to start or what to write about. It’s a…
Read MoreSpring cleaning your web assets
Finally winter is starting to come to an end and the prospect of spring is lifting moods and promising renewal. For me this has been a long winter, and one that I am glad to see the back of. Of course I ate too much and I will probably have to nearly kill myself all…
Read MoreMobilegeddon arrives
I guess at this stage there is not a website owner out there who has not heard that Google is launching a Mobile Friendly algorithm on the 21st of April. A lot of chinese whispers have done the rounds on the topic, and this update – dubbed ‘Mobilegeddon’ – is said to be the biggest in…
Read MoreLearn how to increase new patient referrals
In our roles as allied health, fitness and wellness professionals we are engaged by our clients to help them. The ways in which we help them differ; it may be that we assist them in recovering from injury; improve their health and fitness through weight loss and exercise or teach them techniques to help them…
Read MoreThe undeniable power of Brand
Last week I reviewed the logo design files for a client at home when I asked my father-in-law for his opinion on a few colour options our designers were considering. Admittedly the colour schemes were all very similar, but his response really threw me: “Surely it does not matter that much – just pick one!”…
Read More.physio – What’s All The Buzz About?
In todays digital age it is essential that physiotherapists have an online presence, one that professionally represents their business like a shop front, and is optimized so that people and potential clients can find them online. This is often where many physiotherapy practices fall down: they have no or a very basic website and make…
Read MoreBranding: Why building it is important
What is branding? According to Wikipedia a brand is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers’.” In other words: branding is not about getting your target market to select you over other product/service providers in your industry, but it is about…
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